PrivateFly’s co-founders, Adam Twidell and Carol Cork, are true innovators who recognised early on how important mobile capabilities and on-demand digital bookings are in the charter space

-Kenneth C. Ricci, Principal, Directional Aviation


PrivateFly launched in 2008, as a disruptive and innovative online platform for on-demand charter. It has since seen continued high sales growth, both in the UK where the brand started out, and then in several other European and global markets, via its multiple channels, localised platforms, and multilingual team.

PrivateFly was acquired by Directional Aviation’s OneSky family of brands in September 2018, to join forces with the group’s existing brokerage Skyjet – creating one of the world’s largest digital platforms for on-demand private jet charter.

With the acquisition of PrivateFly, we are realising the digital part of our vision in the on-demand charter space. Nobody provides instant private jet travel at the touch of a button with this degree of expertise, allowing people to travel in the way that best meets their needs.

— Kenneth C. Ricci, Principal, Directional Aviation

Adam Twidell, PrivateFly, [title], Sojourn Aviation
Adam Twidell, PrivateFly, Sojourn Aviation

We are very proud to be joining Directional Aviation, which incorporates every aspect of the private aviation industry in a way that no other company can.

— Adam Twidell, CEO & founder, PrivateFly